Vivendi focuses on Spain 7.6% of Prisa- acquired

The French group Vivendi lands in the world of Spanish newspapers by acquiring 7.6% of Prisa, the holding company to which the newspaper and radio Cadena Ser belong. The acquisition of a stake in Prisa – explained the group media controlled by Vincent Bollor – is part of Vivendi’s strategy to strengthen itself as a global content, media and communications group and to expand its access to Spanish-speaking markets in Europe, Latin America and the United States>. Vivendi did not disclose the price of the transaction but explained that the investment will serve to support Prisa’s developments.

Bollor’s interests in Spain

The Bollor-controlled group already has a strong presence in these markets, most notably through Universal Music Group, Havas and Gameloft. The Group owns the Spanish television production company Bambu Producciones and one of its largest video game production studios is based in Barcelona. Vivendi also manages ticketing services in Spain and its licensing business is also active in the Hispanic markets. Vivendi’s strategy has very clear synergies with Prisa’s roadmap, which includes the development of subscription-based educational services and news and entertainment content, and a strong commitment to the digitization of its products and brands.

The matches on Mediaset and Tim

Vivendi’s entry into Prisa occurred almost simultaneously with the rise of Mediaset – of which Vivendi the second shareholder – in the German broadcaster ProsiebenSat.1, of which he was already the largest shareholder. The share was rounded to 13.43% against an investment of approximately 101 million. At the moment there are no ongoing discussions with the French partners except at a legal level for the trials still underway in Milan on the attempt to take over Vivendi from Mediaset. But on the corporate front, or on possible agreements between the two groups in dispute for over three years, there are currently no new contacts. There could be news instead on the Tim front, where the French are the majority shareholders, after the board approved the process for the presentation of its own list for the new board, in which the candidates of Vivendi, Cdp and of the other strong shareholders of the telephone company and which should see the confirmation of the president Salvatore Rossi and the CEO Luigi Gubitosi

Leave a Reply

Your email address will not be published. Required fields are marked *