Ronaldo, Pirlo & co. seen behind the scenes –

All or nothing: Andrea Pirlo’s Juventus the first Italian team to land on Amazon, after having been also forerunners on Netflixfew years ago. Amazon Prime Video and Juventus in fact announced on Tuesday new Amazon Original Italian docu-series All or Nothing: Juventus, who will follow the team behind the scenes throughout the 2020/21 season. The new series – which comes after those dedicated by Amazon to Manchester City e Tottenham – will be available exclusively on the platform in 2021, in 240 countries and territories around the world.

Expand the brand

We are extremely proud to be among the international partners of the All or Nothing franchise, commented Giorgio Ricci, Juventus Chief Revenue Officer. The docu-series represents a further step forward inconstant evolution of our club. The collaboration with Amazon Prime Video seals the perfect union between two globally recognized brands driven by a constant drive towards challenges, change and the ability to create in an innovative way. We can’t wait to show the world what it really is the Juventus brand and what it really means, thanks to the undeniable quality and unmistakable style of the All or Nothing series.

Behind the scenes

The episodes will take viewers on a journey behind the scenes during a key season and all the most important events will follow, starting with the arrival of the new coach Andrea Pirlo. The cameras will have access to the Allianz Stadium, to the Juventus Training Center Continassa, and, off the pitch, they will focus on the unique aspects of the Juventus club and its identity, deeply rooted in Italian culture and history, but always looking to the future. Additionally, it will show the determination, tenacity and dedication required to compete at the highest level, giving fans an exclusive look at the players, staff and management.

Manchester City
Manchester City were the first team featured in the All or Nothing series

February 23, 2021 (change February 23, 2021 | 18:07)


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